SMALL BUSINESS LEAD GENERATION STRATAGIES

SMALL BUSINESS LEAD GENERATION
STRATEGIES

Be it small businesses or big-budget companies with the vision of generating leads, the winner aims to outsmart their competitors without outspending. The simple fundamental factors are traffic and the conversion rate, one alone factor cannot bring leads. Let’s dive into it deeply.          

WHAT IS A LEAD?

Any person who somehow shows interest in some company’s service or products is called the lead.

There are multiple types of leads based on the life stage they are in and their qualification.

1.   MARKETING QUALIFIED LEAD – engaged with efforts that the company make but doesn’t like to receive sale calls

2.   SALES QUALIFIED LEADS – shows interests, take actions and becomes paying customers

3.   PRODUCT QUALIFIED LEADS – becomes paying customers and have used the company’s product

4.   SERVICE QUALIFIES LEADS – shows interest in becoming a paying customer

WHAT IS MEANT BY LEAD GENERATION?

The term lead generation refers to the process of attracting your potential customers towards your company’s products or services with the vision of convincing your customers to become your paying customers by showing them your offerings and deals. In simple words, lead generation is a process of attracting leads.

LEAD GENERATION FOR SMALL BUSINESSES

Small business lead generation is the grinding of small businesses into finding out the various tactical and practical ways to building interest and attracting new clients towards their products or services.

IMPORTANCE OF LEAD GENERATION

Owners of small businesses clearly understand the importance of lead generation and increasing brand awareness. Unlike other big-budget and vast companies, the small businesses cannot defeat their competitors by outspending them because of their low and limited budget, so they aim to outsmart the completion.

Customers may not trust the small businesses initially, but lead generating strategies helps to nurture connections and allows the clients to know more deeply about the company’s products, services and offerings.

Lead generation helps companies to make sure that they invest their money, time and resources on the qualified leads and people who are interested in your offerings.

LEAD GENERATION STRATEGIES FOR SMALL BUSINESSES

Let’s take a look through some modern lead generation strategies that can help the small businesses to build their client base.



1.   DIGITAL ADVERTISEMENT

The best way to drag the attention of customers towards your products or services is Digital Advertising. You can also call digital advertising like Google ads and pay-per-click or PPC.

First of all, it is necessary to identify the social media channel that your audience prefers the most. Then explore the advertisement options provided by Google Ads.  Facebook (the cheapest), Twitter, Instagram, LinkedIn, YouTube and Pinterest provide a great platform and advertising programs.

2.    SEO BLOG CONTENT

SEO (Search Engine Optimization), is one of the key strategies to generate leads, is a process of optimizing your websites in such a manner that it ranks higher for some particular keywords.

Having great blogs, blogs that the audience are willing to read, on your website results in getting your website to rank high on Google for your keyword.  SEO rewards you significantly if you do this long term strategic play in the right manner.  Google Adwords, Facebook Ads, and Email Marketing can be used as marketing channels to generate leads for a short term while constructing your the website’s authority and performing a white hat SEO strategy, and then leave SEO to do its part generating your leads. 

3.    WEBINARS

Offering free online  Webinars to your audience using tools like Zoom or GoToWebinar and provide useful and impactful information, in whatever industry they are in,  about improving their life and at the end providing them with some deals and discounts to your product is a great way to get some customers. This is how you can develop a relationship with some audience and nurture them over time and might get successful in making them your customer over time. Conducting events is a great way to spread knowledge about your company and offering productive and informative webinars consistently can help you grow your audience and leads online.

4.   VIDEO MARKETING

Nowadays, videos are already ruling the internet and Youtube is dominating, after Google, being the second largest search engine. Since, by the means of videos, the public is consuming a lot of content and there is a very high probability that you can find the audience that you target are already looking for your products and services. And also, if they watch a few of your videos, they might get impressed and call you for your product and become your customers.   

5.   NETWORKING

Expanding your network through local events is a clever way to generate leads. You need to identify the groups or the events that have the largest number of your targeted audience and there making yourself known can help you enlarge your client base.

Public Speaking is networking on steroids. You can reach various events that are in search of good qualified public speakers for their audience, to make them understand some particular topics, and use this great opportunity to build your own business and enlarge your network.